Purple cow


Title: Purple Cow

Author: Seth Godin

Translator: Mehrdad Yousefi

Publisher: Nik Farjam

Subject: Marketing

Age category: Adult

Cover: Paperback

Number of pages: 160

Language: Farsi

Out of stock

Categories: , Tag:


Purple cow : transform your business by being remarkable is the work of Seth Godin.

In Purple Cow, Seth Godin tries to teach you how to expand your market by designing and selling new products and adapting changing approaches to your business. This will ensure the sustainability of the company and of course its innovation in the future.

There are many difficulties in starting a new business today. Because in any section you want to start your business, people have already tried it and may have a name and an official. Many of them do not want a competitor. So if you come up with something out of the ordinary, then they have to re-think their position. Of course, it is also not true that because some people are already working, they should hold hands and not take any steps. There is definitely a solution.

Purple cow theory teaches you to act differently. The difference is that you stay in the customer’s mind and encourage him to choose your product among the many different choices. In fact, you have to be creative and give something to your audience that others have not even thought of! If all the products and services in the market are similar to each other, the customer will go to experienced and well-known providers and will not even bother to check your product. Old-fashioned marketing methods no longer matter. The only way to save your product in this crowded market is to start your advertising creatively.
In Purple Cow: Transform Your Business by Being Remarkable, marketing leader Seth Godin requires everyone involved in creating, designing, or selling to use new ways to advertise their products. By adapting alternative methods to your business, you and your company will be saved and have another day to innovate. You have to be unique, you have to be a purple cow. He also believes that given the importance and methods of brand differentiation, advertising is not enough to succeed in a business; But you have to be a serious difference from the rest of your competitors. By reading this book, you will get rid of all the multi-million dollar advertisements.

Learn more about Seth Godin:
Seth Godin is an honorary national speaker and has written four best-selling works in the world. He runs and manages several successful companies himself. He has worked in the marketing department for many years and has used his own strategies in his book Purple Cow.

Seth Godin, sometimes referred to as “Sit Goodin,” is an American entrepreneur, writer, and teacher born in 1960. He studied philosophy and computer science at Tufts University and later studied MBA at Stanford Bridge.

Although Godin is known for his books and lectures, he also has a fascinating career. As a young man, Seth Godin started an online advertising company called Yoyodin, which he sold to Yahoo in 1998 for $ 30 million. “Squido” is the name of another company that Godin founded in 2006. In July 2018, this site was in the list of the top 500 sites viewed worldwide. Godin transferred the company to HubPages nine years later.
Godin began writing with a 10-volume collection for children. This collection, called “Worlds of Power”, was published in the early 1990s. In each volume of these books, he has reviewed a summary of a video game. Seth Godin has written 19 books in the field of business and marketing, most of which have sold well. For example, the free prize inside of 2004 became the Forbes Business Magazine of the Year, and the Vital Bead of 2015 was named one of Bloomberg Businesswick Magazine’s Top 20 Most Important Business Thinkers Books.

Other successful books by Set Godin include Slope, Tribes, Permitted Marketing, and All Marketers Are Liars. Godin’s latest book, “This is Marketing,” was published in 2018.

He is also a professional blogger and believes that daily blogging can have a significant impact on people’s success. Set Godin’s blog is called “Time”, which in 2009 was included in the list of 25 top blogs of the year.

Selected sentences of the book Purple Cow:
Instead of trying to use your technology and expertise to produce better products for regular customers, try to encourage your consumers to change their behavior in a way that makes your product work better.

If the future of the product does not seem unique, if you can not imagine a future in which people are once again fascinated by your product, it’s time to realize that the game has changed. Instead of investing in dead goods, invest in profits to create something new.
What methods does your company use that involve following the leader? What if you limit those activities and do something very different instead? With the knowledge that you will not get anywhere on the spot, make a list of ways that you can achieve your goal by being different.

– What can you evaluate? How much does this cost you? How fast can you get results? If you can afford it, give it a try. “If you evaluate something, it will improve.”

In part of the book Purple Cow we read:
One way to understand a big project is to look at what makes it successful in the real world and discover what the different successes have in common.

However, this issue is very confusing when it comes to marketing. What can there be in common between Motel 6 and Four Seasons? Aside from the fact that both have experienced remarkable success and grown in the hospitality industry, they are quite different in other respects, either Wal-Mart and Niemann Marcus, both of which grew in a decade, or Nokia (which changes hardware every thirty days) and Nintendo. (Which has been marketing the same boy games for fifty years).

It’s like driving with a rearview mirror. Of course, they have all been successful; But do they help us to predict what will happen tomorrow?
What all these companies have in common is that they have nothing in common. They are separate, on the edge of the razor, very fast or very slow, very expensive or very cheap, very large or very small.

It is difficult for them to follow their path, because they are leaders: they have done something unique and it has been done now. If you do, it is no longer unique.

In another part of the book Purple Cow we read:
Does being special require courage?

Violence is not always special. Certainly not. Sometimes courage causes resentment. The famous singer “Ozzy Osborne” is successful. He has both qualities of boldness and uniqueness, but an artist who contaminates his body like a pig with filth in the play is another sign of his obvious misery.

It is easy to fall into the trap of top-down ads, tie green bows, and fill ads with scandalous resources. Rudeness may sometimes be accidental, but it can not be a strategy. This is frustrating. Unfair, fantasy, fantasy, or whatever, must have a purpose and need to be rooted in the product being made.
I was flying across the country, on this flight I saw a sixty-year-old woman wearing a Hortz T-shirt with the slogan: “Her old age is pleasant, it is dirty at the same time.” The thing about Hortz’s bizarre or fancy is that it could have been so fancy that it was special for this lady to wear this T-shirt without any worries …. Does everyone like Hortz’s clothes? Not everyone, and that’s part of the job that makes it great. If everyone liked what they did, it would be boring.

Note: It does not matter how you say it, it matters what you say. With bad behaviors, you can get the attention of people you think are not paying attention to you for a short time, but this will not last long and is not a long-term strategy. Bizenakti alone does not work because sneezers will not say anything positive about you.
You may feel guilty about being too shy, but not too bold. Dare to offend. It is a good exercise. But do not do this too much because you usually do not do anything, but it is a good way to feel at the border. Feeling excited or doing something special.

Why purple cows?
But why did Seth Godin choose the title Cowboy for his book? In the first part of his book, Godin explains the reason for this naming. He states that every business needs several p’s, some of the most important of which are product, price, place, and promotion. But these letters P are not enough. He believes that a sufficient condition for the success of a business is a new p: purple cow.

“A few years ago, when my family and I were driving around France with our family, we were thrilled to see hundreds of cows grazing like highlights of storybooks on the pastures along the highway,” the book says. We stared out for miles and were amazed at all the beauty.
After twenty minutes we stopped watching the cows. These cows were just like the cows we had seen before, and what was once amazing to us seemed quite ordinary. Something worse than usual was boring.

After you see the cows for a while, they become boring for you. They may be perfect, attractive, personable or beautiful cows. But they will still be boring.

And now a purple cow, it might seem interesting.

Related books

1- Introducing the book Purple cow : transform your business by being remarkable on YouTube

2- Introducing the book Purple cow : transform your business by being remarkable in Aparat

Additional information



There are no reviews yet.

Show only reviews in English (0)

Be the first to review “Purple cow”

Your email address will not be published.