Not for Bread Alone


Title: Not for a piece of bread; Business ethics, management ethics

Author: Konosuke Matsushita

Translator: Zohreh Marsous

Publisher: Shirmohammadi

Subject: Business / Management

Age category: Adult

Number of pages: 145

Language: Farsi

Categories: , ,


Introducing the book Not for Bread Alone by Konosuke Matsushita
Book for No Bread by Konosuke Matsushita is the founder of Panasonic and discusses the philosophy of financial success and personal success. This book is one of the most famous and best-selling books in the world, which you can read in a comprehensive summary below.

Book introduction not for a piece of bread
I have learned from experience that despite the failures and turmoil that can occur in the world, people always have the ability to improve their management skills and grow their business. The current era is called the era of great change or “transition period”.

An era in which severe and complex problems are constantly coming into the way of business. I’m sure there are many ways to deal with them. In order to properly understand the working methods and to know the appropriate time to deal with severe problems, one must master the principles of business and the success of successful management and …

About Not for Bread Alone
Eighty years have passed since I left my hometown at the age of nine and became a student in a bicycle shop. I’ve been in business all these years. I was watching the rapid and profound changes in the world, and so I gained a lot of experience in business.

I have learned from experience that despite the failures and turmoil that can occur in the world, people always have the ability to improve their management skills and grow their business. The current era has been called the era of great change, or the “era of transition.” An era in which severe and complex problems come one after another in the course of business.

I’m sure there are many ways to deal with them. To understand how to work properly and to know when to deal with serious problems, one must master the principles of business and the technique of successful management and be committed to doing things with great enthusiasm. If any person is truly conscientious and honest, he can overcome stagnation or any other obstacle that stands in his way and turn hard and uneven times into a solid foundation for new progress and growth.

Undoubtedly, managing business affairs is a complex issue. No matter how skilled a person is in their profession, the way is still open for learning new things. On the other hand, it can be rightly said that management is a simple task.
If we accept that the reason for the existence of business is its necessity in society – business is a response to the needs of society – then the main secret of management becomes self-evident. “Learn what people want and act on it.” Of course, one must be conscientious and serious in his efforts to serve the people and use all his capacities to satisfy them.

Not for Bread Alone is one of the most inspiring and instructive books on the philosophy of success. The author of this book, Konosuke Matsushita, is one of the most famous and well-known Japanese executives and leaders. Electrical and industrial conversion.
In No for a Bread of Bread, the author focuses on what the philosophy of leadership is. In this book, he challenges success at any cost and asks his audience to take a fresh look at different issues. If we are to describe this book in one sentence, we must say that this book describes and explains business etiquette and management ethics to us.

Below you can see one of the most influential sentences in this book:
It is important to remember that a worthy businessman must be an honorable citizen. Loyalty to the time group is a virtue that is compatible with civic thinking and attachment to all.

Meet Konosuke Matsushita, author of Not for Bread Alone
Konosuke Matsushita or “Konosuke Matsushita” was born on November 27, 1894 in the suburbs of Wakayama. His parents did not have much to say financially, but he was able to build a great financial situation for himself and become one of the richest people in Japan.

In 1918, when he was only 24 years old, he started the Matsushita Electronics Company. Interestingly, he did not have much education and at the very beginning of his studies, he decided to leave his studies and enter the market. He first entered a bicycle workshop and began his career working in that workshop.
He then started his own company and a few years later changed his brand name to Panasonic. Panasonic initially produced only bicycle lamps, but over time, it eventually became one of the largest electrical companies in the world, which at the time was the best electric brand in the world.
Matsushita is credited with being one of Japan’s best and most salvific businessmen.

He finally passed away at the age of 94 in 1989, but before his death he left behind many books and articles that were the result of his business experiences. One of these books is called “Not for Bread Alone” and in the continuation of this article, we will review the lessons that can be learned from this book.

Lessons from the book, Not for Bread Alone
This book contains many lessons that can be very instructive for each of us. In this book, Konosuke Matsushita first focuses on human resources. It then examines and describes the problem of group wisdom.

In the third section, creative management is discussed. The fourth part of this book is called the spirit of service. In the following sections, we will look at social responsibility, challenge and growth, the ideal manager and the executive manager. If you are interested in the concepts of this book, join us at the end of this article.

Take a look at the human resources in the book, not for a morsel of bread
The manager of a collection must have the art and ability to cultivate and reinforce realism in his staff. Employees need to be able to evaluate different situations correctly and take the best action. One of the most important things a manager must do is trust his or her employees.

Matsushita Konosuke says:
When I want to do something best, I tell my employees I can’t do it, but I have no doubt you can.
An employee who is trusted and realizes that you believe in his or her abilities will do his or her best to whitewash you.

Be careful that in your portfolio and business, the person in charge of management and management does not instill the attitude that “I am better than you” to his employees and people under his management. Otherwise know that this business is in grave danger.
A manager must look at the people in his organization through the eyes of capital and always highlight and emphasize their abilities and positive points. Because if the manager can not take into account the abilities of his employees, he can not trust them and as a result the organization will fail.

Discussion on collective wisdom
The issue of education is one of the most important factors that every collection and business should consider. The manager of a collection must pay special attention to continuous learning.

The manager must teach the commitment and adherence to the work to the employees by his behavior and lead the collection forward by direct and continuous training to them. The issue of devolution is also one of the issues that the manager of the organization should consider; Because he can not make all the decisions on his own and must consult other supervisors and managers to be able to make the best possible decision in each area.

The best type of management is participatory management. The manager of a collection should give other employees the opportunity to share their shirts in the future and be able to express their opinions. The manager should make the necessary arrangements so that all members of the group can comment easily and have no fear of giving their own opinion.
One of the most important points in business is that the manager should not look at his employees as a debt. There have been many successful managers who have tasted failure. When we look closely, we see that these people did not see their employees as capital and looked at them as a debt.

A review of creative management in the book No for Bread
The Book of No Bread asks people to know that they can always be better than they are now. There is a lot of opportunity for growth and development in life and business. Creative management teaches us that we need to look at our collection products and see how we can innovate on them to make them better and more useful to our customers.

Meeting the needs of customers in the best possible way is one of the most important things we must do to be able to bring our organization and collection to the highest possible efficiency and effectiveness. One of the sweetest things a manager or business owner can do is try to innovate in their products and use their creativity to make the product more appealing to customers.
Creativity flourishes in the shadow of enlightenment and positive vision. In order to become a creative, creative and capable manager, you must never be satisfied with the victories and successes of the past and try to conquer new peaks and start moving in new directions.

Never after a market victory do you imagine that everything is over and you are the winner forever. A successful manager and businessman is always with his clients and never lets his business and product lag behind the needs of the market.

The revelation of service
The spirit of serving the people is one of the best and most excellent things a manager or employee can do. The first mission that a manager or business owner has and should convey this mission to all his employees is that a product should be marketed that can meet the needs of the people in the best possible way; Because the spirit of service is the most valuable and beautiful culture that a business can have.

If you want to keep customers to yourself, your first responsibility is after-sales service. The customer needs to know that your goal is not just to make money, but to serve the people. When you provide after-sales service to the customer, you tell him that you are always by his side and you are ready to serve him wholeheartedly.

One of the criteria for serving people is that the services or products you provide to people are reasonably priced. If the price and quality of your products are good, you can be sure that customers will come to you very soon and you are only a few steps away from conquering the market.
Another criterion for serving the people is that the company should value and respect complaints. The complaining customer may become a loyal and loyal friend and customer when he or she sees your patience and pursuit and sees that you have taken responsibility for everything.

Social responsibility and duty from the perspective of Konosuke Matsushita
People are the best judge of your business and product. They recognize your responsibility very well and understand how responsible your company is for the impact it has on the community.

Of course, some managers go out of balance and look at their products and social responsibility with an obsessive view. This is the wrong approach. As a business manager, you have to do your best for the community and the products you offer to the community. So there is no need to worry.
Of course, social responsibility does not mean giving up your own interests. You deserve a decent profit for the services you provide to your customers. When the quality and performance of your product is good, you should get an acceptable profit.

Challenge and growth
No to Bread is one of the best books in the field of management and leadership. This book likens the lives of successful people to walking on a tightrope. The person who wants to play the rope must focus all his senses so that he can walk on the rope and not fall down.

So is success. A person who seeks success must focus all his knowledge so as not to deviate from the path of success and be able to lead and lead his business in the right direction. Many managers never sleep well, but with all the hardships and insomnia, life is sweet and enjoyable for them.

Challenge is one of the things that makes managers and leaders. Matsushita Konosuke has a beautiful sentence in this regard which says:
In good weather, think of bad weather.
This sentence tells us that in times of comfort, we should work so hard that if there are unfavorable and unfavorable conditions in the future, we will not have any worries and discomforts.

Another point about challenge and growth that should be noted is that we should not be upset about challenges; Because these are the challenges and hardships that make a good leader or a great manager. Another thing that many successful and experienced business people know is that there is no absolute success or failure. If you look at every success, you will see traces and roots of failure in it, and every time you look at failure, you will realize that failure is not absolute and there is victory in it.

The concept of the ideal manager in the book is not for a piece of bread
An ideal manager must feel a mission in himself and know that he has a specific duty to his team and the employees who work in this team. A manager must put self-improvement in front of him throughout his life and constantly work on his personal development and personal development.

Also, a wise and capable manager must develop a quality in himself. If this quality is developed in every human being, he can learn anything and correct himself wherever he sees wrong. This adjective is nothing but “humility”. The book No for a Morsel of Bread asks all its audiences to make themselves humble.

Managing Director
One of the most important and fundamental beliefs that we must cultivate in ourselves is to believe that there is no such thing as failure in life. People either succeed in their own lives and achieve their goal, or they learn a lot and understand how to succeed.

Know that no business is safe. Even the most difficult and difficult businesses may get into trouble. So if we erase the negative view of failure from our minds, we have taken a very important step towards success.
One of the characteristics of executive managers, which is mentioned in the book Not for a Morsel of Bread, is making the right decision at a balanced pace. Simply put, a CEO does not make his decisions so quickly that he makes mistakes, nor does he make decisions so that golden opportunities are missed.

The best translation of the book is not for a piece of bread
Konosuke Matsushita’s No for a Bite of Bread is one of the best books ever written on success in leadership and leadership, and it has many, many good lessons in its heart. So far, various publications and translators have translated this book. The Academy’s suggestion to you is a translation by Mr. Mahmoud Motahed, which was published by Kondakav Publishing.

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1- Introducing the book Not for Bread Alone on YouTube

2- Introducing the book Not for Bread Alone in Aparat

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